Quick Checklist For Increasing Sales

By Ken Silver

5 March 2001


As a business website owner, you have to find ways to establish and build trust with your prospects and buyers.

To do that, you need these essential items on every one of your selling websites - each contributing to building the all-important trust between your prospects and you:

1. Your photo on your web pages. Look at my sites and see how many photos I have there. My face peers out from most pages. It's still the best way to instill confidence into your readers.

2. A list of your offline associations. I list my affiliation with the Self-Publishing Association of New Zealand.
I've been to their meetings, met with the members there, they know my face. The best way to back your authenticity because it links with other real people.

3. Your diplomas and qualifications. Don't be shy... modesty doesn't make sales in any business. Pull out all the stops and list as many professional "quals" as you can remember.

4. A long-standing forum. Start now so you can make it long-standing in a year's time. A forum or discussion board is really the only way for prospects to know   your longevity on the net. And longevity means trust, just like living at the same address for decades does.

You also need to increase your prospect's short-term trust. You do this by:

5. Answering your mail promptly. Enough said.

6. Answering your forum posts quickly, and without ducking the hard issues,
 
7. Fulfilling your guarantee obligations promptly.

8. Making sure that none of your statements conflict. On the net it's easy to say you're sold 100 units so far, but someone picks up on another discussion where you say you've sold 200. Doesn't matter that there is a couple of months between your answers. Best to answer by saying "100 sold up to March 2001" and make it clear.

Trust builds sales. In fact, I would say that without trust you'll have none! Or at best, a high returns rate.

Shorten the odds by adding these essential trust items and you'll increase sales for sure. I've done it.

To your web success!

Ken Silver
*Doing business online since 1996*

Copyright © 2001 Ken Silver Publishing.
All rights reserved.

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Ken Silver is the author of best-selling "eBOOK SECRETS"
and the developer of the automated Ezi range of products
- the easiest way ever to get your business on the net.
Go to: http://www.kensilver.com now!

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